What is my "Domain Value"? and "How do I Value my Domain?" are common Questions of Internet Domain Owners!
What is my Domain Worth? What is my real Domain Value? What is a "Domain Valuation"?
The value of internet domains is being increasingly recognized. Domain names or "URLs" have in recent years become an increasingly popular and valuable investment for smart investors. There are a number of investors that have Internet Domain Name Portfolios that focus on the internet domain value.
Experts speak of "Internet Property" and note that the internet has prime properties such as Business.com, Beer.com, Software.com, etc. which have appreciated from the original purchase price of a few dollars to domain valuations of well over $100k!
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What is worth more - .com, .net, .info or .biz? Generally, a .com domain name will have 5-10 times the value of the same name with any other extension.
In general, shorter domain names achieve a higher value, for example Vodka.com vs FermentedPotatoSpiritFromTheRussianFederation.com. But don't artificially shorten your name by substituting numbers for letters. Food4Thought.com is worth less than FoodForThought.com; Fd4Thght.com is worthless.
Hyphens - Yes? - or No?
Hyphenated domain names are hotly debated by domainers. Sometimes, hyphens help clarify the meaning: ExpertSexChange.com vs Experts-Exchange.com. While some believe that hyphens reduce the value of a domain, Search Engine Optimisation (SEO) experts report that hyphens help search engines parse the domain name and therefore provide better Search Engine Results Pages (SERPs).
The value of domain name misspellings is limited to the revenue from those who mis-type a common name, eg. Koogel.com.
Singular or Plurals?
Should the domain name refer to the singular or plural? This depends very much on the context and meaning of the domain. Talk.com is probably more valuable than Talks.com, but ConcertTicket.com is most likely worth less than ConcertTickets.com, but .
Prefixes (eg. "Best...", "Top...", "My...", "Your", "e..." or "i..." in front of the domain name) or suffixes (eg. "...4You", "...4U", etc. at the end of the domain) will usually reduce the value. There are some exceptions like the MyDomainValue.com site you are on right now; 20% of searches that lead to this site include the word "My"! eBay.com and MySpace.com are of course exceptions - their value is due to the branding, not the actual domain name.
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